King, Ceridwyn  (ed.) <br/><br/>
A Research Agenda for Brand Management in a New Era of Consumerism 

 - 1st 
 - USA  Edward Elgar  2023 
 - xix; 295p. 
<br/><br/><label>ISBN: </label>9781803925509  Rs. 12034.00 
<br/><br/><label>Subjects--Topical Terms: </label>--Fashion Technology, Brand Management, Consumerism
<br/><br/><label>Dewey Class. No.: </label>658.8   / RES