Kotler, Philip  <br/><br/>
Principles of Marketing  

 - 17th  
 - New Delhi  Pearson   2023 
 - xxii, 701p.  
<br/><br/><label>ISBN: </label>9789352865611  1015.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>381  / KOT