TY  - GEN
AU  - Ivanova-Gongne, Maria[et....al]
TI  - Individuals in B2B Marketing : Sensemaking And Action In Context
SN  - 9781032482200
U1  - 658.8 1st.
PY  - 2024///
PB  - Routledge
KW  - Business Management
KW  - Marketing
ER  -