TY  - GEN
AU  - Kelley, Larry D.
AU  - Turnbull, Sarah
AU  -  Jugenheimer, Donald W. 
TI  - Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
SN  - 9781032164601
U1  - 657.74 4th.
PY  - 2024///
PB  - Routledge
KW  - Business Management
KW  - Planning, Managing, Strategic
ER  -