Chan, Eugene Y. <br/><br/>
Consumer Behaviour In Practice: Strategic Insights For The Modern Marketer 

 - 1st. 
 - Switzerland  Palgrave Macmillan  2024 
 - xxi,267p. 
<br/><br/><label>ISBN: </label>9783031509490 
<br/><br/><label>Subjects--Topical Terms: </label>--General Management
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behavior, Practice, Strategic, Modern, Marketer 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA