Shanker,Ravi. <br/><br/>
Services Marketing:The Indian Persspective:Text and Readings. 

 - 1st. 
 - New Delhi.  Excel Books.  2004 
 - xvi,656p. 
<br/><br/><label>ISBN: </label> RS 325.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 SHA