Kotler,Philip et-al. <br/><br/>
Principles Of Marketing. 

 - 13th. 
 - New Delhi.  PHI.  2011 
 - xix,514p. 
<br/><br/><label>ISBN: </label> RS 615.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT