Kotler,Philip. <br/><br/>
Marketing Management. 

 - 14Th. 
 - New Delhi.  Pearson Education,Inc  2013 
 - xxv,596p. 
<br/><br/><label>ISBN: </label> RS 799.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT