KELLER,KEVIN LANE <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 

 - 2nd 
 - New Delhi  PHI  2005 
 - 788p. 
<br/><br/><label>ISBN: </label> RS 350.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 K3 S8