MULLINS,JOHN W. et al. <br/><br/>
Marketing Management: A Strategic Decision - Making Approach 

 - 6th 
 - Boston  McGraw-Hill Education  2008 
 - 533p. 
<br/><br/><label>ISBN: </label> RS 1294.00 
<br/><br/><label>Dewey Class. No.: </label>658.81 M8 M2