TY - BOOK AU - INDIAN INSTITUTE OF MANAGEMENT (IIM) TI - Marketing to Rural Consumers - Tapping the Evolving Rural Markets(Conference on-), 2nd,Kozhikode, 6th - 8th April, 2009 U1 - R 381.10954 I6 M2 PY - 2009/// CY - Kozhikode PB - IIM ER -