CHIU,SUSAN AND TAVELLA,DOMINGO <br/><br/>
Data Mining and Market Intelligence for Optimal Marketing Returns 

 - New York  Butterworth Heinemann  2008 
 - 385p. 
<br/><br/><label>ISBN: </label> RS 2667.98 
<br/><br/><label>Dewey Class. No.: </label>006.312 C4 D2