SHETH,JAGDISH AND RAJENDRA SISODIA <br/><br/>
The 4's Marketing  : Creating Value for Customer, Company and Society 

 - New York  Routledge  2012 
 - 380p. 
<br/><br/><label>ISBN: </label> RS 395.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 S4 F6