Friedrichsen, Mike <br/><br/>
Handbook of Social Media Management 

 - 1st 
 - London  Springer  2013 
 - xvii,718p. 
<br/><br/><label>ISBN: </label> RS 16035.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media & Communications--Marketing<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>658   / FRI