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What s in a Brand ? by
Edition: 1st
Material type: Text Text
Publication details: New Delhi TMG 1998
Availability: Items available for loan: School of Management Library (2).

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How to Turn Advertising Expenses into Investments by
Edition: 1st
Material type: Text Text
Publication details: New Delhi Pearson 2005
Availability: Items available for loan: School of Management Library (4).

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