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Branding and its Impact on the Buying Behaviour of Customer of Cement Industry-A Study on Kolkata City of West Bengal. by
Material type: Text Text
Publication details: Bhubaneswar Kiit University 2015
Availability: Items available for loan: Central Library (1)Call number: 658.1 GHO.

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Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Avon Pub. 2017
Availability: Items available for loan: School of Management Library (1)Call number: 658.827 GHO.

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