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1.
Brand Building Advertising by
Edition: 1
Material type: Text Text
Publication details: New Delhi Tata Mc Graw Hill 2001
Availability: Items available for loan: School of Management Library (2).

2.
Building Brand Value by
Edition: 1st
Material type: Text Text
Publication details: New Delhi TMH 2006
Availability: Items available for loan: School of Management Library (2).

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