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Conceptual Issues in Consumer Behaviour by
Edition: 1st
Material type: Text Text
Publication details: Delhi Pearson Education 2003
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Managing Indian Brands by
Edition: 1
Material type: Text Text
Publication details: New Delhi Vikas 2001
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Marketing and Branding; The Indian Scenario by
Edition: 1st
Material type: Text Text
Publication details: Delhi Pearson Education 2007
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