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1.
Effective Advertising by
Edition: 1st
Material type: Text Text
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: School of Management Library (1).

2.
Will and Vision: how latecomers grow to dominate marketss by
Edition: 1st
Material type: Text Text
Publication details: New Delhi Tata Mc Graw Hill 2004
Availability: Items available for loan: School of Management Library (1).

3.
Unrelenting Innovation: How to Build a Culture for Market Dominance by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley India 2013
Availability: Items available for loan: School of Management Library (1)Call number: 658.4063 TEL.

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