| 000 | 00377nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 240517s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _cRS 1715.00 | ||
| 040 | _aKSOM | ||
| 100 | _aDavid A Aaker | ||
| 245 | 0 | _aManaging Brand Equity; Capitalizing on the value of a brand name | |
| 250 | _a1st | ||
| 260 |
_aNew York _bThe Free Press _c1991 |
||
| 300 | _a299p. | ||
| 942 | _cBK | ||
| 999 |
_c182407 _d182407 |
||