000 00349nam a2200145Ia 4500
008 240517s9999||||xx |||||||||||||| ||und||
040 _aKSOM
082 _a659.1 SHA
100 _aShah,Kruti
245 0 _aAdvertising & Promotions an IMC Perspective
250 _a1st ed.
260 _aNew Delhi
_bTMH
_c2011
300 _ax, 987p.
942 _cBK
999 _c186564
_d186564