000 00415nam a2200157Ia 4500
008 240517s9999||||xx |||||||||||||| ||und||
020 _cRS 2485.00
040 _aKSOM
082 _a658.827 AAK
100 _aAaker, David A.
245 0 _aManaging brand equity: capitalizing on the value of a brand name
250 _a1st ed.
260 _aNew Delhi
_bThe Free Press
_c1991
300 _av, 299p.
942 _cBK
999 _c188886
_d188886