000 00484nam a2200205 4500
008 English
020 _a9789355321503
_c970
040 _aKSOM
082 _a658.8342
_bMOT
100 _aMothersbaugh, David L
245 _aConsumer Behavior: Building Marketing Strategy
250 _a14th
260 _aChennai
_bMGH
_c2022
300 _av, 753 p.
650 _aMarketing
700 _aHawkins, Del I
700 _aKleiser, S.B
700 _aMookerjee, Amit
942 _cBK
999 _c191159
_d191159