000 00373nam a2200133Ia 4500
008 240411s9999||||xx |||||||||||||| ||und||
040 _aKSRM
082 _a658.812 P7 F8
100 _aPRAHALAD,C.K. AND RAMASWAMY,VENKAT
245 4 _aThe Future of Competition: Co-Creating Unique Value with Customer
260 _aNew Delhi
_bViking
_c2004
300 _a256p.
942 _cBK
999 _c66684
_d66684