Managing Brand Equity; Capitalizing on the value of a brand name
David A Aaker
Managing Brand Equity; Capitalizing on the value of a brand name - 1st - New York The Free Press 1991 - 299p.
RS 1715.00
Managing Brand Equity; Capitalizing on the value of a brand name - 1st - New York The Free Press 1991 - 299p.
RS 1715.00