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Managing Brand Equity; Capitalizing on the value of a brand name

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Material type: Text

TextPublication details: New York The Free Press 1991Edition: 1stDescription: 299p

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	School of Management Library	School of Management Library		Available	2006-08-03		KSOM10367

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