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Integrated marketing communication: advertising and promotion in a digital world

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Material type: Text

TextPublication details: New York Routledge 2018Edition: 1st edDescription: vii, 230pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	School of Management Library	School of Management Library	659.144 JUS (Browse shelf(Opens below))	Available	2018-08-16		KSOM20722

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Previous	659.111 MEN Media planning and buying	659.111 MEN Media planning and buying	659.13 PHI Brains on Fire: igniting powerful, sustainable, word of mouth movements	659.144 JUS Integrated marketing communication: advertising and promotion in a digital world	659.144 WAL The Power of Visual Storytelling: How to use internet, videos, and social media to market your brand.	659.2 Public Relations Practices	659.2 International Public Relations	Next

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