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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Material type: Text

TextPublication details: New Delhi PHI 2005Edition: 2ndDescription: 788pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	School of Rural Management Library	School of Rural Management Library	658.827 K3 S8 (Browse shelf(Opens below))	Available	2007-09-11		KSRM378

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Previous	658.827 C4 U6 Understanding Brands	658.827 J6 B3 Behind Powerful Brands: From Strategy to Compaign	658.827 K2 S8 Strategic Brand Management	658.827 K3 S8 Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 K3 S8 Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 K3 S8 Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 P2 B7 Branding: Concepts and Process	Next

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